SINGAPORE (April 11): More Singaporeans are preferring to “shop local” as they tend to feel more valued by home-grown brands as compared to their international counterparts, according to recent data from International Customer Loyalty Programmes Limited or ICLP.

32% of the 750 consumers surveyed by the Hong Kong-based loyalty marketing agency say they expect local brands to show appreciation for their regular patronage, with a close 35% expecting the same of international brands.

Yet, when asked to rate the brands’ performance in this aspect, 26% say local brands actually deliver on this count – as opposed to only 19% for international brands.

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