SINGAPORE (May 21): In a darkened theatre with just a beam of spotlight, a man in black T-shirt, jeans and sneakers appears on stage to introduce a smartphone or some other shiny new gadget. You have probably seen the clips on TV or YouTube. As the camera closes up on him and the audience roars, you suddenly realise it is not Steve Jobs, the co-founder of Apple, but Lei Jun, the CEO and founder of Xiaomi — the maker of iPhone-lookalike cheap smartphones for the masses in China and India — unveiling the product. While he admits that the Apple co-founder was “an early inspiration”, Lei “Don’t call me Steve Jobs” insists he is no copycat and Xiaomi’s fledgling business model is very different from Apple’s. 

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