Smartphone behemoth Apple and social media giant Facebook have long been frenemies. Apple’s late co-founder Steve Jobs once mentored Facebook CEO Mark Zuckerberg. More recently, however, the tech titans have been squabbling a lot. Their quarrel is about to spill over into your phone. Apple will soon send an “app-tracking transparency” software update that will give iPhone users more control over their own privacy. When you access an app, a question will pop up: “Facebook would like to track you across the internet and gather your personal data, which it wants to sell for profit. Do you wish to grant it permission to do that?” You have two options: “Allow” or “Ask not to track”.

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