On the evening of Saturday May 8, the CEO of electric vehicle (EV) pioneer Tesla Elon Musk will host one of America’s most popular TV shows — Saturday Night Live. The award-winning programme that has broadcast live from New York since October 1975 welcomes guest hosts, mostly entertainers. Only once in late 2015, did a businessman, New York developer and presidential candidate Donald Trump host the show. 

In the lead up to that appearance, America has been abuzz with what Musk, a controversial billionaire, will use the platform for. Will he tout Dogecoin — a joke that has become the number three cryptocurrency behind Bitcoin and Ether? Will he smoke weed as he did during a live radio interview two years ago?

Whatever Musk has up his sleeve, it is clear the live TV audience will be lapping up every word. While his firm is a pioneer in EVs, a key edge that it has against rival start-ups as well as legacy automakers like General Motors are its batteries. 

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