A tweet of a chance of survival

SINGAPORE (Oct 14): Twitter is 10 years’ old, but the social media company’s fortunes are flagging in contrast to social network juggernaut Facebook.

Despite much talk about a potential suitor snapping up the social media platform, it has been left at the altar by an array of tech giants and private equity firms. Twitter’s share price too has dropped 30% as a prospect of a sale fade.

A lack of coherent strategy has dogged Twitter, with monetisation even more challenging than ever. Twitter has 313 million monthly active users a month, a drop in the bucket compared to Facebook’s 1.7 billion monthly active users.