SINGAPORE (Feb 25): One of the biggest cultural phenomena in North America in recent years is called the Serial. No, it is not a book, a radio programme or, indeed, even a TV series on Netflix or Hulu. It is actually an award-winning investigative journalism podcast hosted by veteran journalist and TV producer Sarah Koenig, who narrates a non-fiction story over several episodes. Currently in its third season, the Serial podcast episodes have been downloaded a whopping 350 million times. 

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