Home Views Tech

Peloton and the end of the connected fitness ride

Assif Shameen
Assif Shameen2/17/2022 09:20 PM GMT+08  • 10 min read
Peloton and the end of the connected fitness ride
As it turned out, shunning the bike, and the stock, was a great decision.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

In August 2019, six months before the start of the Covid-19 epidemic, I wrote in this column about the IPO of Peloton, a connected fitness upstart that made expensive stationary bikes and a user-friendly fitness app. “Peloton is so much more than a bike,” its co-founder and CEO John Foley noted in its IPO filing earlier that year. “On the most basic level, Peloton sells happiness.”

A few weeks later, Peloton listed at US$29 a share. The big question at the time was whether the bike was more overvalued than the stock. Regular readers may recall I wrote that I was thinking of buying the bike myself because I liked the instructors on its app but would not touch the overpriced stock. In my mind, I had rationalised that if I had a bike staring at my face every day, I would exercise more rather than let it become an expensive coat hanger.

I ended up neither buying the bike nor Peloton’s stock. At the start of the pandemic, the gym in my condo was shuttered temporarily, suspending my daily 45-minute run on the unconnected treadmill. During the restrictive months of the pandemic, I turned to an hour of running around a park near my home.

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.