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Is Elon Musk overpaying for a loud megaphone?

Assif Shameen
Assif Shameen4/28/2022 08:43 PM GMT+08  • 11 min read
Is Elon Musk overpaying for a loud megaphone?
To get all his new ventures to the next level, Elon Musk will need a marketing tool like Twitter. Photo: Bloomberg
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Once upon a time in a faraway planet called Earth, inhabitants had a fascination with something called social media, or digital channels that help facilitate the creation and sharing of ideas, information and different forms of expression.

Things got so crazy that at one point the planet’s richest person paid a whopping US$44 billion ($60 billion) for a loud megaphone, affectionately known as Twitter. At the time, it was by far the largest-ever purchase of anything in the earth’s entire history. The whole world was agog. What on earth was going on the planet?

Someday, when the inhabitants of Mars, or some other distant planet, are writing the history of the universe, they might attempt to put what has been happening recently in proper context.

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