The 2016 US presidential election has been described as the first “social media election”. Indeed, Republican party nominee and billionaire property developer Donald Trump’s 3am tweets have made it more of a Twitter phenomenon than a generic social media one. Yet, even as more people turn to Twitter to keep up with pop culture icons the Kardashians and candidate Trump, the 10-year-old social media firm’s own fortunes continue to plummet. Last week, despite a plunging stock price, would-be suitors such as Google’s parent Alphabet, Apple, Walt Disney Co and an array of private-equity players were leaving it at the altar.

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