SINGAPORE (Jan 23): Data has become inextricably entwined with trust. Where data alone was once an organisation’s unparalleled asset, it must now factor in trust. Data matters. But trust determines its value.

This comes from a recent study conducted by the IBM Institute for Business Value and Oxford Economics. For this study, we spoke with more than 13,000 C-suite executives from 98 countries about data, the value they derive from it, and what it takes to lead in a world awash with data. A total of 183 participants polled were from Singapore, including 28 CEOs and 36 CFOs. All of Asean had 623 participants, including 113 CEOs.

“Trust has now passed its tipping point,” note the authors of the report. “How organisations utilise, safeguard and share data with their customers and partners can create an extraordinary advantage. But achieving it will first require rebuilding trust — trust from customers, trust from within the enterprise about its own data, and trust across the ecosystems in which organisations operate.”

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