(Dec 9): Former US President Franklin D Roosevelt (FDR) helped win World War II, but his memory will ring long with beer drinkers for another reason. The US had outlawed alcohol from 1920 to 1933. This gave rise to illicit booze, which created an unmanageable crime rate, with gangsters such as Al Capone murdering with impunity. In 1933, FDR ended Prohibition to wide acclaim.

The end of the Prohibition era brought a novelty to the beer industry: cans. Canning was to the beer industry what sliced bread was to the loaf.

In those days, beer was almost exclusively sold in bottles. Beer lovers feared that the taste of beer from cans would be unpalatable. However, by 1955, most beer sold in the US was in cans. Beer consumption more than doubled from 1933 to 1955.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook