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How 'Ukraine fatigue' is taking over markets

John Authers
John Authers4/13/2022 05:04 PM GMT+08  • 8 min read
How 'Ukraine fatigue' is taking over markets
We are all already suffering from some degree of Ukraine fatigue. But the temptation to ignore it needs to be resisted, writes Authers / Bloomberg
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Covid-19 fatigue is now a widespread affliction. The pandemic has been a leading weight on our way of life for more than two years, and unsurprisingly people no longer want to talk about it. Most of us wish to get on with our lives as if the coronavirus has been vanquished, even though we know in our hearts that it has not. According to Google Trends, searches for Covid-19 moved since March 2020, in the US and worldwide have dropped (see chart 1).

Covid-19 fatigue took two years to set in, and remained prone to sudden spikes of concern. Over the past 90 days, searches for Ukraine have dwindled in the US (see chart 2), with identical trends observed worldwide.

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