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Is e-commerce really the great leveller for SMEs?

Benjamin Cher
Benjamin Cher12/21/2018 11:37 AM GMT+08  • 2 min read
Is e-commerce really the great leveller for SMEs?
SINGAPORE (Dec 21): E-commerce has been hailed as a great leveller for small and medium-sized enterprises, giving them reach and opportunities in markets previously out of reach.
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SINGAPORE (Dec 21): E-commerce has been hailed as a great leveller for small and medium-sized enterprises, giving them reach and opportunities in markets previously out of reach.

In Singapore, an estimated 78% of SMEs used e-commerce and exported to other markets within Asia-Pacific, according to a study commissioned by logistics provider FedEx.

Yet, industry observers note that smaller companies face inherent disadvantages, ranging from search engine optimisation to the fragmentation of regulations and access.

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