SINGAPORE (Dec 21): E-commerce has been hailed as a great leveller for small and medium-sized enterprises, giving them reach and opportunities in markets previously out of reach.

In Singapore, an estimated 78% of SMEs used e-commerce and exported to other markets within Asia-Pacific, according to a study commissioned by logistics provider FedEx.

Yet, industry observers note that smaller companies face inherent disadvantages, ranging from search engine optimisation to the fragmentation of regulations and access.

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