SINGAPORE (Dec 21): E-commerce has been hailed as a great leveller for small and medium-sized enterprises, giving them reach and opportunities in markets previously out of reach.
In Singapore, an estimated 78% of SMEs used e-commerce and exported to other markets within Asia-Pacific, according to a study commissioned by logistics provider FedEx.
Yet, industry observers note that smaller companies face inherent disadvantages, ranging from search engine optimisation to the fragmentation of regulations and access.
