From Osim to V3: The phoenix rises?

Chew Sutat
Chew Sutat3/3/2022 11:57 AM GMT+08  • 6 min read
From Osim to V3: The phoenix rises?
It is a puzzle and a shame that Osim’s previous loyal investors may not be able to participate in V3’s rebirth with ease locally.
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The long-awaited relisting of Osim International is here. On Feb 28, in its present incarnation as V3 Group, an “enlarged” entity, it filed yet another application to list on the Hong Kong stock exchange.

Many market players would remember that back in 2018, V3 had nearly listed. To the disappointment of its syndicate of bankers, the IPO was aborted, with the company citing “intense volatility” in the market then.

Ron Sim, the company’s founder and chairman, is as well-known as the brand he created: Osim. He started as a humble peddler of household knick-knacks at People’s Park, and then became the billionaire owner of a regional lifestyle products empire with no qualms splurging on A-listers such as Gong Li and Andy Lau to endorse ever more luxurious variants of massage chairs.

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