Volkswagen AG is preparing an initial public offering of Porsche, seeking a listing of its most profitable asset to help boost the parent’s valuation and fund the push into electric vehicles.

Under a draft plan named “Phoenix,” about 25% of non-voting preferred shares could be sold to external investors, according to two people familiar with the plans. The Porsche and Piech families would retain a blocking minority stake of 25% plus one share, the people said.

While the timing of a sale remains in flux, the IPO could happen in the second half of this year, they said, speaking on condition of anonymity.

VW’s preferred shares surged as much as 10% after the announcement Tuesday on a possible IPO outline between the carmaker and Porsche Automobil Holding SE, a company controlled by the billionaire Porsche and Piech family.

The tentative listing, estimated to value the sportscar brand at as much as 85 billion euros ($129.6 billion; US$96 billion) by Bloomberg Intelligence, would partly reverse a tumultuous takeover of Porsche more than a decade ago and signals the extent of the upheaval sweeping the industry.

Europe’s biggest carmaker has been pushing for years to adopt a less centralized corporate structure to become more nimble and step up its challenge to Tesla Inc. Success has been modest. The IPO of Traton SE, VW’s truckmaking unit, fizzled amid internal ructions and a limited free float, while a plan to separate the Lamborghini supercar and Ducati motorcycle brands didn’t progress.

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Volkswagen’s management and supervisory boards still have to sign off on the framework agreement with Porsche SE and a final decision hasn’t yet been made, the carmaker said.

While VW CEO Herbert Diess appeared to pour cold water on a Porsche listing about a year ago, he’s under pressure to start catching up to Tesla. After a well-received presentation of VW’s accelerated EV plans in March last year and successful models like the Porsche Taycan, efforts have sputtered and its market valuation remains dwarfed by the US EV leader.

Support for the push will be hard won even as industry momentum for bold moves is building. VW’s 20-member supervisory board is prone to convoluted decision-making. Worker representatives, who account for half the seats, are often aligned with the two officials from the German state of Lower Saxony to protect jobs. The sprawling Porsche-Piech clan, the biggest backer of CEO Diess, also needs to coalesce to greenlight major strategic overhauls.

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Diess’s consideration of deep job cuts sparked backlash from unions late last year, putting the CEO on the defensive. In the end, VW agreed to a compromise that included a plan for an 800-million euro tech campus and pledge to build a new EV factory near its Wolfsburg headquarters.

“We think a Porsche IPO, which has been a hot topic of discussion for years, is now more of a possibility of actually happening than ever before,” RBC analyst Tom Narayan said in a note. “What is different now however is that the Porsche family is firmly behind it as we expect Porsche SE to be a buyer of a Porsche brand IPO.”

A plan to list Porsche chimes with deep restructurings in train elsewhere among traditional carmakers and suppliers. In the latest example, Ford Motor Co is looking at ways to separate its electric-vehicle operation from its century-old legacy business to unlock value.

Going ahead would boost Europe’s flagging IPO market. Share sales have slowed dramatically this year, after a record-setting 2021. Steep market swings are deterring issuers as investor appetite has dried up amid concerns about geopolitical tensions in Europe as well as tightening monetary policy.

Many that have braved volatile markets including Norwegian oil and gas company Var Energi AS have had to settle for bottom-end IPO pricing and a subdued start to life on the public market. Portfolio managers have become more selective after the poor performance of last-year’s marquee listings and the shelving of several recent deals.

Funding Options Separating Porsche could offer a new funding option for the group. VW largely relies on generating enough cash on its own or issue bonds. Its convoluted shareholder structure limits options to raise fresh equity capital like Tesla has done, without diluting shareholdings of key stakeholders that control about 90% of VW’s voting stock.

The two companies share a common history dating back to the late 1930s and have been formally tied together following a protracted battle for control. Porsche first sought to buy VW little more than a decade ago, before the audacious coup failed and the far bigger manufacturer turned the tables, taking control of the sportscar maker in 2009. A remnant from that acrimonious saga is Porsche Automobil Holding, which has a voting stake in VW of about 53%.

Porsche is the most iconic brand in VW’s stable and highly profitable, among other nameplates like Audi, Skoda and Bentley. Creating the multi-brand structure was the brainchild of Ferdinand Piech, the influential CEO and chairman of VW who engineered the Porsche takeover despite opposition from his cousin, Wolfgang Porsche. Piech passed away in 2019, aged 82.

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