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Covid forces mc.2 to brainstorm new ways of marketing smart home furnishings

Disruption and Digitalisation

Covid forces mc.2 to brainstorm new ways of marketing smart home furnishings

Lim Hui Jie Published on Fri, Aug 07, 2020 / 7:00 AM GMT+8

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When Singapore implemented the “circuit breaker” measures on April 7 to stop the community spread of Covid-19, mc.2, a homegrown company retailing smart home furnishings, saw sales plunge 90% between April and June after the showroom was shuttered and non-essential renovation works were prohibited from being carried out.

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