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Is TikTok the crack cocaine of the Internet?

Assif Shameen
Assif Shameen9/22/2022 06:27 PM GMT+08  • 9 min read
Is TikTok the crack cocaine of the Internet?
Users of TikTok spent an average of 45.8 minutes on the platform every day last year, more than they spend on other social media / Photo: Bloomberg
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How addictive is TikTok? Think of the immersive short-form video app as a dopamine hit, the “feel-good” hormone that gives us a sense of pleasure. When you watch TikTok, its algorithm dishes out more short videos, pushing us further down the rabbit hole.

TikTok, which lures users to an endless scroll of mostly 15 seconds to three-minute long random short-form videos, reaches 1.5 billion monthly active users, according to data. ai., a San Francisco-based firm that tracks social media usage.

Unlike other global social media sites whose use is shrinking or are seeing their growth taper off, TikTok is still growing at a 35% to 40% annual rate, according to most estimates. Unlike other global social media sites whose use is shrinking or are seeing their growth taper off, TikTok is still growing at a 35% to 40% annual rate, according to most estimates.

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