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GoTo may be wiped out in the battle for Asean

Nirgunan Tiruchelvam
Nirgunan Tiruchelvam5/12/2022 02:53 PM GMT+08  • 4 min read
GoTo may be wiped out in the battle for Asean
The Romans won as they were the only ones who had iron spears / Shutterstock
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A battle fought in 70 AD is replaying in the tropics. Grab Holdings, GoTo Gojek Tokopedia and Sea are battling for the holy grail — Asean’s super app. Last year, I wrote that the battle for the Asean super app was unusual.

A super app is a digital one-stop shop. The three parties want to become like Alibaba Group Holding in China. Consumers would go to a single source to hail a ride, order a meal or get a loan.

Most battles in business or in the trenches involve two parties. The Ukrainians defying the Russians in Mariupol is an example.

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