A battle fought in 70 AD is replaying in the tropics. Grab Holdings, GoTo Gojek Tokopedia and Sea are battling for the holy grail — Asean’s super app. Last year, I wrote that the battle for the Asean super app was unusual.
A super app is a digital one-stop shop. The three parties want to become like Alibaba Group Holding in China. Consumers would go to a single source to hail a ride, order a meal or get a loan.
Most battles in business or in the trenches involve two parties. The Ukrainians defying the Russians in Mariupol is an example.