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Can Google keep a step ahead of regulators?

Assif Shameen
Assif Shameen3/3/2022 09:49 PM GMT+08  • 10 min read
Can Google keep a step ahead of regulators?
Google needs to chart a new course that does not rely on dominating AdTech, Search or by stifling competition
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Facebook’s owner Meta Platform is not the only major global Internet firm in the crosshairs of regulators and legislators around the world. Its main rival in the advertising space, Google’s parent Alphabet Inc, faces formidable privacy as well as antitrust scrutiny in Europe, UK and the US.

Earlier this year, the US Department of Justice (DoJ) filed a second antitrust suit against Google revolving around the company’s sprawling digital advertising business.

The suit claims that Google’s digital ad business is anticompetitive. It follows a 2020 lawsuit from the DoJ on the company’s practices in the Search space. Can Google remake itself before trustbusters and regulators force a change?

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