SINGAPORE (July 3): With the Covid-19 pandemic causing unprecedented disruptions, many companies have been compelled to respond with new ways of working and doing business. In hindsight, many are more certain of the need for digitalisation and transformation, whether seeing earlier investments now paying off, or recognising that they could — or should — have done more.

Earlier this year, CEO of Microsoft, Satya Nadella, reported that the technology giant has seen two years’ worth of digital transformation in two months. This reflects the urgency felt by many executives to enhance digital capabilities so as to maintain resilience in volatile times.

Suffice to say that no industries will be left unscathed, but the extent of impact will vary, with some likely to fare better than others. We are clearly in different boats in the same storm. We expect industries to emerge from the crisis in one of these four states: strong, transformed, reshaped or uncertain.

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