SINGAPORE (May 7): In his recent annual “Letter to Shareholders”, CEO Jeff Bezos highlighted the strength of the e-commerce behemoth’s Prime membership base of more than 100 million now, its Amazon Web Service cash cow, the phenome nal success of its Echo home devices powered by virtual assistant Alexa and its sprawling ecosystem. Yet, for some reason, he left out one of the fastest-growing segments of Amazon’s business that has been flying just under the radar: ads.

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