Home Views Commentary

Why are successful start-ups owning assets, adopting processes of traditional players?

Benjamin Cher
Benjamin Cher4/30/2018 08:00 AM GMT+08  • 10 min read
Why are successful start-ups owning assets, adopting processes of traditional players?
SINGAPORE (Apr 30): Over the past decade, a whole host of start-ups have disrupted everything from retailing to transport with an asset-light and ­technology-heavy approach to business. Now, some of them are investing in assets associated with the tradit
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

SINGAPORE (Apr 30): Over the past decade, a whole host of start-ups have disrupted everything from retailing to transport with an asset-light and ­technology-heavy approach to business. Now, some of them are investing in assets associated with the traditional players they vanquished.

For example, Amazon.com opened a bookstore in New York in May 2017 and a supermarket in Seattle in January this year. Closer to home, Singapore-based budget accommodation platform RedDoorz has opened its own physical hotel here. Elsewhere, food delivery start-up Deliveroo has been experimenting with setting up “delivery-only” kitchens for restaurants to expand their reach. Deliveroo has already launched two such kitchens in Singapore — one in Katong and another in Kallang.

“The idea is that we can help restaurants expand into areas where they don’t have a physical presence. We [find out] what customers want in a particular neighbourhood and the cuisines that aren’t in those neighbourhoods. We then develop relationships with top restaurants to bring them into those areas,” says Will Shu, CEO of Deliveroo.

×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.