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How Chinese shoppers avoid fake goods

Daryl Guppy
Daryl Guppy • 6 min read
How Chinese shoppers avoid fake goods
SINGAPORE (Aug 20): What do you love? Gucci, Shanghai Tang, Tag Heuer or Ermenegildo Zegna? It is a question whose answer business has a keen interest in because it underpins the whole theory of marketing and branding.
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