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Home / Views / Commentary

China market continues to evolve, more segmented marketing needed

Commentary

China market continues to evolve, more segmented marketing needed

Daryl Guppy Published on Mon, Sep 04, 2017 / 8:00 AM GMT+8

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(Sept 4): Singles Day (Nov 11) is still a way off, but China’s Valentine’s Day (Qixi) has just passed. Both events provide some insights into the changing nature of married and unmarried life in China.

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