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China market continues to evolve, more segmented marketing needed

Daryl Guppy
Daryl Guppy • 6 min read
China market continues to evolve, more segmented marketing needed
(Sept 4): Singles Day (Nov 11) is still a way off, but China’s Valentine’s Day (Qixi) has just passed. Both events provide some insights into the changing nature of married and unmarried life in China.
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