Ho Kay Tat (left) and Tan Boon Kean speaking at the launch party of The Edge Singapore in March 2002. Photo: The Edge Singapore

Nearly two decades ago, marketing strategy gurus Al Ries and Jack Trout published a book on successful Asian companies and their brands. The duo’s earlier groundbreaking 1981 book, Positioning: The Battle for Your Mind, had sold more than two million copies, been translated into more than 20 languages and became required reading for MBA students.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.

Bonus:

  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply

Subscribe

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook