It has been nearly 20 years since Ho Kay Tat, a friend and former colleague, called to share his confidential plans for the launch of The Edge Singapore. I was surprised. I had known Kay Tat since the early 1990s, having hired him as my deputy in the Reuters Malaysia news bureau in Kuala Lumpur which I headed from 1988 to 1993 (before I left for a stint in equity research). Through the years, Kay Tat had progressed from pure editorial roles to managing media organisations, and is today the publisher and group CEO of The Edge Media Group.

See: Liberalised media scene opens up unique role for The Edge Singapore

But a new English-language financial weekly in a crowded market such as Singapore? That would pit the upstart against established names such as The Straits Times and The Business Times, the entrenched mastheads of the mighty Singapore Press Holdings (SPH). 

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