SINGAPORE (Mar 29): What if businesses could have a software predict their customer’s behaviour and take action based on pre-defined instructions? Such is the promise of artificial intelligence (AI).

This technology is not yet within the reach of most companies, as it is an expensive and lengthy process to set up the AI software. That’s why most companies shy away from using data to optimise their businesses.

But AI-as-a-service start-up Tuple Technologies hopes to change that.

Tuple offers small and medium-sized enterprises data analytics to predict customer behaviour. It helps them clean up and process their data automatically. The company claims its AI software also learns as it does this, and can generate up to nine different use cases for the data in just a day.

The system is also able to use different data points for different models.

Currently, Tuple’s customers operate in the financial services, consumer brands and government sectors in Singapore.

Find out more about Tuple and how its co-founder and CEO Anmol Mohan started it, in this week’s issue of The Edge Singapore (Issue 824, week of Apr 2), on sale now at newsstands.

Or click here to subscribe