marketing

In print this week

How the use of free Google platforms led to the rise of a multi-million Series A funded start-up

SINGAPORE (May 31): Gabriel Lim is a tinkerer at heart, having spent hundreds of hours in his school computer labs as a kid building websites and trying his hand at hacking.

M&A

Oceanus buys majority stake in media & marketing agency for $0.4 mil

SINGAPORE (Mar 20): Seafood supply chain manager Oceanus Group’s subsidiary, Oceanus Investment Holdings, has acquired a majority 51% stake in AP Media for $0.4 million from sole owner and director

3 chances to guess and win a limited edition anniversary G-Shock watch

SINGAPORE (Sept 20): Casio G-Shock Singapore kicked off its 35th anniversary celebrations with its new #WetheGs campaign last week, beginning with the first of a three-part movie series on its

Hong Leong Finance rolls out new SME branding campaign with bus advertisements

SINGAPORE (June 25): Hong Leong Finance (HLF) today launched its Hong Leong Finance Empowers Me campaign starting with bus advertisements, and with plans for further roll-out at events and

Broker's Calls

Could this be the best time to buy Best World?

SINGAPORE (Aug 23): Maybank Kim Eng is maintaining its “buy” call on Best World International with an unchanged price target of $1.88, which is pegged to 19 times FY18E earnings per share (EPS) est

Nike shoes

Global Markets

Nike put in hot seat for false marketing by Chinese TV show

HONG KONG (March 16): Nike Inc. was chided by a consumer-protection show on state-run television in China, giving a black eye to the athletic brand in its second-biggest market.

Publicis announces plans to hire and train Singaporeans in digital and innovation capabilities

SINGAPORE (Feb 22): Publicis Communications Singapore says it is launching a new initiative to “create made-in-Singapore white label innovations catered for the global market”, which includes the h

More than three quarters of Singapore consumers watch online videos daily

SINGAPORE (Nov 21): More Singapore consumers are turning online to watch videos, with 76% watching online videos on a daily basis, higher than the 67% tuning in to traditional broadcast, thanks to

The most gratifying occupation in Singapore will surprise you

SINGAPORE (Sept 20): Singapore’s recruiters are getting it all wrong about what employees want, as proven by LinkedIn’s Singapore Fulfilment Study 2016.  

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