digital marketing

Digital Economy

Before the cookie crumbles: Leveraging data to orchestrate the brand experience

The sunsetting of third-party cookies allows brands to build greater trust through other data sources.


Google delays phasing out ad cookies on Chrome until 2024

Trials of the new, privacy-sensitive advertising tools will expand to more users in early August, and will ramp up till 2023.
B2B marketers in APAC turning to creative storytelling for long-term brand building: LinkedIn  - THE EDGE SINGAPORE


APAC B2B marketers turning to creative storytelling for brand building: LinkedIn

B2B branding is crucial in this region, where purchasing decisions are emotionally-driven.
How jewellery brand H.Sena is rebranding during a pandemic  - THE EDGE SINGAPORE


How jewellery brand H.Sena is rebranding during a pandemic

Director of century-old jewellery brand H. Sena, Medhanie Sena says there’s no better time to rebrand than during a pandemic
The future of BMW is digitalisation - THE EDGE SINGAPORE


The future of BMW is digitalisation

Luxury car-maker BMW serves up new sales and marketing strategies to meet the demands of a post-pandemic audience


‘Faster, better and cheaper’: Sorrell’s S4 Capital set to blaze ahead in digital marketing space

Advertising legend Sir Martin Sorrell looks to make history again by riding the digital marketing wave.

In print this week

Beyond the industry glitz of 'influencer' marketing

SINGAPORE (Mar 22): The global influencer industry is one that is poised to reach US$10 billion in size by 2022, according to the Influencer Marketing Report from Business Insider Intelligence.

Singapore's 139-year-old telecom has plans for millennials

SINGAPORE (July 11): Singapore Telecommunications was around back when the telegraph was still cool. Now the 139-year-old company is experimenting with video games as a way to raise its profile with millennials.

Broker's Calls

Why Singtel investors face limited downside risks

SINGAPORE (March 31): OCBC Investment Research is reiterating its “buy” recommendation on Singtel at a fair value of $4.25 given its long-term growth prospects as well as resilient earnings on the back of its diversified portfolio of businesses. 
Singapore Telecom (Singtel)

Broker's Calls

Singtel kept on ‘hold’ by Daiwa; digital services growth

SINGAPORE (June 1): Daiwa Capital Markets is keeping Singapore Telecom at “hold” with an unchanged target price of $3.90, despite the “weak outlook at its Indian and Thai associates”.