CFA Society Singapore
SINGAPORE (May 3): StarHub has entered into a strategic partnership to provide MyRepublic with the mobile network infrastructure to launch its Mobile Virtual Network Operator (MVNO) services in Singapore.
In a Thursday announcement, MyRepublic says it has found its ideal Mobile Network Operator (MNO) partner in StarHub with a partnership that “looks to benefit both companies” in the months after the spectrum auction, during which it has been exploring and evaluating various ways to offer its mobile services as a MVNO.
MyRepublic expects to launch mobile services in Singapore “very soon”, with details on its plans and bundles to come.
The partnership marks StarHub’s foray into the MVNO business.
Howie Lau, Chief Marketing Officer, StarHub, says this will also enable the telco to offer its customers more choices, as well as better address customer segment needs while growing its mobile business amid the evolving industry landscape.
"This is a great opportunity for both MyRepublic and StarHub. Beyond having an excellent mobile network, it’s important we work with an MNO partner that’s well-aligned with us in terms of strategy [such as StarHub]," comments Yap Yong Teck, Managing Director of MyRepublic Singapore.
"MyRepublic has resonated with Singapore’s younger, more tech-savvy crowd and that is where we will continue with focus with our mobility services,” he adds.
Formerly a fibre broadband services provider, MyRepublic said it would become a MVNO after losing out to TPG Telecom on its bid to become Singapore’s fourth mobile operator in late-2016.
Aside from StarHub, its rival telco M1 – which currently supports two MVNOs, Circles.Life and PLDT – has also been among the contenders speculated to offer MyRepublic help in setting up an MVNO in Singapore.
In a July 2017 report, RHB had previously identified a StarHub-MyRepublic partnership as a potential step to minimise the direct threat from TPG Telecom, by serving to “defect” competition from TPG on MNOs as MyRepublic could pose more of a threat in comparison.
As at 11.17am, shares in StarHub are trading 2 cents higher at $2.30.