House of W. Atelier offers a wide range of quality furniture for living and dining rooms, kitchens, bedrooms and more
W. Atelier, as of last year, has earned bragging rights for two reasons. Firstly, the purveyor of luxury home furnishings moved into a bigger location on Henderson Road. Secondly, the all-new House of W. Atelier opened its doors to the public.

With the opening of the latter, two brands, Republic of Fritz Hansen and SieMatic, now have flagship stores that provide shoppers with a seamless experience of walking through someone’s home. The design of House of W. Atelier has been fashioned after a luxury home and gives shoppers a visual representation of how the items will look like in their own abodes.

For example, Danish furniture design company Republic of Fritz Hansen can now provide customers with the best in furniture, lighting and accessories. A familiar name with many discerning homeowners, Fritz Hansen was founded by a Danish carpenter of the same name in 1872. But it was not until 1915 that he introduced the chair in steam bent wood.

The humble carpenter went on to greater things. Together with Arne Jacobsen, he created iconic chairs such as the Ant, Series 7, Grand Prix Swan and perhaps the most copied — the Egg. As you walk into the House of W. Atelier, you see these lined up at the entrance. You will also spot the latest Series 7 chair clothed in rich velvet fabric.

Heart of the home
The kitchen has often been called the heart of the home. It is a gathering place for families and even at home parties, people tend to gather in the kitchen to help prepare the food and take in the sights and aromas of the delicious meals.

House of W. Atelier recognises the importance of the kitchen and has provided ample space for award-winning kitchen manufacturer SieMatic from Germany to show off its three unique design themes: Classic, Pure and Urban. Each concept has been developed based on the philosophy of the company, which is to provide exquisite furnishings — from cabinetry, countertops and interior organising systems to accessories. At the centre of it all is the handle-free door design that was created in 1960.

Award-winning kitchen manufacturer SieMatic from Germany has three unique design themes: Classic, Pure and Urban (pictured)

To complement the SieMatic kitchen system, W. Atelier has partnered with culinary studio My Turn To Host, or MYTH, to showcase the art of cooking, baking and hospitality. Customers will benefit from the workshops and activities that will be conducted exclusively at House of W. Atelier.

The opening of the showroom underscores the company’s commitment to providing only the best for the homeowner. Gani Atmadiredja, managing director of W. Atelier, says, “W. Atelier is growing bigger and better as we said we would, and what an exciting year it has been with the launch of the Henderson showroom and the rapid expansion of our portfolio. The opening of the House of W. Atelier reinforces our longstanding commitment to providing the best in premium home furnishings from around the world to our customers right here in Singapore. We want to immerse our customers in a luxury experience that can be theirs to own at home.”

W. Atelier
201 Henderson Road,
#01-01 and #03-01,
Singapore 159545

House of W. Atelier
75 Bukit Timah Road,
#01-01, Singapore 229833

This article appeared in Issue 813 (Jan 15) of The Edge Singapore