SINGAPORE (Nov 12): On Oct 18, Prudential Singapore held a town hall, during which it encouraged its employees to sign up for the PRUedge Challenge, which started on Nov 1. PRUedge is a health and wellness platform available only to Prudential employees at this point. It is able to measure the waist-to-hip ratio (WHR) accurately.

According to the World Health Organization, a healthy WHR should be 0.9 or less in men, and 0.85 or less in women. A WHR of 1 or more increases the risk for heart disease and other conditions that are linked to being overweight. The consensus view among medical professionals is that the WHR is a better indication of health than body mass index. A campaign to lower employees’ WHR may be just what the doctor ordered.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.


  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply


Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook