CFA Society Singapore
SINGAPORE (July 18): For the first time in ten years, Singapore Airlines (SIA) has reclaimed its No. 1 position as World’s Best Airline for Skytrax’s 2018 World Airline Awards, after moving up one spot from No. 2 in 2017’s edition of the awards to overtake Qatar Airways.
This marks the fourth time SIA has won the award’s top category, the last being in 2008.
Taking second place under the World’s Best Airline category was last year’s No.1 winner Qatar Airways, followed by ANA in third position.
The results were announced Tuesday at the World Airline Awards ceremony held at The Langham Hotel in London.
SIA CEO Goh Choon Phong, who was present at the ceremony on Tuesday to accept the award, dedicated the group’s latest accolade to the 26,000 SIA Group employees whom he lauds for “focusing every day on delivering the world’s best travel experience” to SIA’s customers.
“The World Airline Awards are based on direct feedback from customers, who we know have more airlines to choose from in this highly competitive global environment. The recognition will further motivate us to improve upon the three main pillars of our brand promise – product leadership, service excellence and network connectivity – to ensure we retain our competitive advantage, and continue to meet and exceed customer expectations,” said Goh.
On its website, Skytrax highlights SIA as “one of the most respected travel brands around the world”, and its the Singapore Girl symbol as "an internationally-recognised icon providing the high standards of care and service that customers have come to expect of [the airlines]".