shopper360 in JV to provide marketing services in Myanmar

shopper360 in JV to provide marketing services in Myanmar

PC Lee
28/09/17, 07:40 am

SINGAPORE (Sept 28): shopper360 is making a foray into the business of providing marketing services in the retail and consumer goods industries in Myanmar.

The Malaysia-based shopper marketing services provider entered into a non-binding memorandum of understanding with Pahtama Group Co. for the incorporation of a new joint-venture company in Myanmar.

shopper360 will hold 60% of the total share capital of the JV Co while Pahtama will hold 40%.

Pahtama was established in 1997 in Myanmar, with its head office located in Yangon. Accordingly to its corporate website, Pahtama is one of the largest and fastest growing distribution companies in fast moving consumer goods sector in Myanmar and is currently the exclusive distributor for the products of many multinational companies.

Among other terms under the MoU, shopper360 will provide in-store advertising and digital marketing; field force management; sampling activities and events management; and other related services such as media reselling, shopper technology, trade and business-to-business marketing platforms.

In return, Pahtama will also outsource all of the group’s marketing, advertising and promotional opportunities to the JV Co.

It will contribute its clientele and customer profiles to the JV Co and procure the grant of an exclusive concession by its affiliate, City Mart Holdings Company (CMHL) for the JV Co to conduct in-store media reselling in all stores.

Listed on June 30, shopper360 last closed at 27 cents, giving it a market cap of $30.9 million.

See: shopper360 raises $11 mil through IPO placement, to commence trading on Friday

Counsels argue over how witnesses' conditioned statements were prepared and used

SINGAPORE (May 23): The prosecution and defence in the 2013 penny stock crash trial on Thursday crossed swords over how conditioned statements had been prepared, and the relevancy of questions raised in cross-examination of these statements. Deputy public prosecutor Peter Koy said questions by the defence counsels for alleged co-conspirators John Soh Chee Wen and Quah Su-Ling were a “distraction from the facts”. “Questions as to what was shown to the witness, what trade and telephone data were shown to the witness, which data was filtered and shown to the witness, are irrelevant to....

Boustead Projects records 2% dip in 4Q earnings to $5.7 mil despite revenue surge

SINGAPORE (May 23): Real estate solutions specialist Boustead Projects posted a 2% drop in earnings to $5.7 million for the 4Q19 ended March, compared to restated earnings of $5.8 million for 4Q18. This brings full year earnings for FY19 to $30.6 million, some 5% higher than earnings of $29.2 million a year ago. The group recorded earnings per share (EPS) of 1.8 cents for 4Q19, the same as a year ago. For FY19, EPS rose to 9.8 cents, compared to 9.1 cents for FY18. The decline in 4Q earnings was mainly due to lower gross margins in design-and-build projects and depreciation incurred o....

Sunpower wins $8.7 mil contract from repeat customer

SINGAPORE (May 23): Sunpower Group, the environmental protection solutions specialist, has signed a RMB43.56 million ($8.7 million) contract with repeat customer Zhejiang Petrochemical Co. Sunpower will provide high-efficiency heat exchangers for one of China’s largest domestic atmospheric and vacuum pressure units with an annual capacity of 10 million tons, which is part of Phase 2 of Zhejiang Petrochemical’s refinery and chemical integration project. The project is part of China’s 13th Five-Year National Petroleum and Chemical Plan. Sunpower started its partnership with Zhengj....