Salvation Army teams up with social start-up to shed light on plight of Singapore's poor

Salvation Army teams up with social start-up to shed light on plight of Singapore's poor

By: 
Stanislaus Jude Chan
14/09/18, 07:16 pm

SINGAPORE (Sept 14): Fifteen-year-old Adam (not his real name) lives in a one-room rental flat with his mother, two other siblings, and a 3-year-old niece.

His mother, now only 38, works at a fast food chain to feed the family as the sole breadwinner. She is divorced from Adam’s father, who is incarcerated.

Coming from a broken and lower-income family, Adam is just one example of many youths-at-risk that are often “invisible” in Singapore – the setting of the Crazy Rich Asian movie.

Now, a new campaign aims to make the struggles of the poor in Singapore visible through the medium of black and white photography.

(Main photo above): One of the images in the campaign, featuring Nee Soon GRC MP and ACRES founder Louis Ng at Adam’s one-room rental flat. Photo: imaginem and The Salvation Army

In partnership with imaginem, a social start-up for photography, The Salvation Army Singapore is launching a new campaign titled ‘Making the Invisible, Visible’.

Taken by renowned lensman Aik Beng Chia, poignant photographs of well-known personalities are captured at the homes or frequented locations of The Salvation Army’s beneficiaries, such as Adam.

These personalities include MP and ACRES founder Louis Ng, The Food Bank Singapore co-founder Nichol Ng, and actress Cynthia Lee MacQuarrie.

All photographs in the campaign were inspired by true stories of needy beneficiaries helped by The Salvation Army Singapore.

“imaginem was founded with the goal of challenging society to think deeper about social issues. Through the medium of black and white photography, compelling stories about the lives of others can be shared with many,” says imaginem co-founder Lu JiaQuan.

Together with the generous support of well-known Singaporean personalities who have lent their support to this campaign, we can make the stories of the invisible in our society known”, he adds.

The ‘Making the Invisible, Visible’ campaign was first inspired by a similar campaign done by The Salvation Army Finland. The Finnish project, which was a roaring success, featured famous individuals posing as homeless people.

These included former Rovio Entertainment chief marketing officer Peter Vesterbacka, better known as the “Mighty Eagle” of the Angry Birds mobile phone game, and former Finnish president Tarja Halonen.

“I was very happy to learn that imaginem and The Salvation Army Singapore took the initiative to start a conversation about poverty in Singapore through the ‘Making the Invisible, Visible’ campaign, raising greater awareness about those who have less than us,” says Vesterbacka, who had shared the idea with Lu.

‘Making the Invisible, Visible’: The Salvation Army’s Major Hary Haran (pictured right) deep in conversation with imaginem co-founder Lu JiaQuan (left) and Angry Birds’ former marketing chief Peter Vesterbacka (centre). Photo: Stanislaus Jude Chan

“The Salvation Army participated in this project proposed by imaginem with the belief that the campaigns’ thought-provoking visuals will help to shed light on the plight of the unseen in the community,” says Major Hary Haran, the Salvation Army’s territorial secretary for personnel in Singapore, Malaysia and Myanmar.

“These black and white photographs evoke empathy and bring a new level of social awareness of the hardships faced by the less fortunate in Singapore society. Through our programmes and services, we want to continue making a positive impact on the lives of our beneficiaries,” he adds.

The Salvation Army Singapore is aiming to raise $150,000 in donations through the ‘Making the Invisible, Visible’ campaign, which will go towards transforming the lives of their beneficiaries through its social programmes and services.

A public exhibition for the campaign is expected to be held towards the end of the year.

Singapore authorities block New Noble listing

SINGAPORE (Dec 10): The Monetary Authority of Singapore (MAS) and Singapore Exchange Regulation (SGX RegCo) have barred Noble Group from transferring its listing status to New Noble as part of its restructuring process. This comes after a “careful review” of the findings to-date from the ongoing investigations into the commodities trader and its Singapore-incorporated subsidiary Noble Resources International (NRI). According to a joint statement by MAS, the Commercial Affairs Department (CAD) and SGX RegCo, the decision to block the New Noble listing arose from doubts about New Noble’....
Read More >>

Balancing profit and motive

SINGAPORE (Dec 10): On Dec 5, the UK government published a trove of internal Facebook emails and other documents that suggested the social media platform sought to trade users’ data with advertisers, or wield it for strategic advantage with third-party applications. Facebook has been under increasing scrutiny amid privacy concerns, and the backlash to the news was to be expected. In its defence, Facebook said it was seeking a way to ensure the sustainability of its business. As a business, Facebook should indeed be looking for the best way to monetise or leverage its assets — users’ ....
Read More >>

Singtel's Dash expands payment capabilities to international frontiers with Visa & Apple Pay

SINGAPORE (Dec 10): Singtel’s all-in-one mobile payments app, Dash, has expanded its payment capabilities to include international mobile payments via Apple Pay. This means Apple device users may also use Dash as a payment method on Apple Pay, making it the first non-bank mobile wallet in Singapore on Apple’s secure and private payments system. Main image, photo courtesy of Singtel: Using Dash for Visa Contactless Payments Further, Dash customers are now able to use their Visa Virtual Account on the Dash app at online retailers worldwide and merchant points that accept Visa conta....
Read More >>
Active management can deliver attractive returns amid tightening liquidity, says Charles Schwab

SINGAPORE (Dec 4): In the last few years, passive fund management has become increasingly popular am