SINGAPORE (Feb 22): Publicis Communications Singapore says it is launching a new initiative to “create made-in-Singapore white label innovations catered for the global market”, which includes the hiring and training of Singaporeans to strengthen its employees’ digital and innovation capabilities.

Publicis Communications is the subdivision of French multinational advertising and public relations (PR) company Publicis Groupe.

In a press release on Wednesday, the communications agency says it intends to, with the support of the Singapore Economic Development Board (EDB), “transform its delivery model over the next three years to go further upstream in product and service innovation, in addition to helping clients to deliver creative and effective marketing campaigns globally”.

The effort will be led by Nurun Singapore, the design and technology consulting arm of Publicis Communications.

Through its new initiative, Publicis Communications says it will invest in growing its digital, marketing and creative talent pool, committing to making hires across various key positions including UX designers, augmented reality (AR) developers, data strategists and data analysts in Singapore.

The agency has also committed to dedicating more than 300 external training days among its local employees to further strengthen their core digital and innovation capabilities.

Additionally, Publicis Communications aims to develop “tangible business solutions through human-centred design” while working with its stakeholders to “build an ecosystem of collaboration for innovation” through workshops and twice-yearly forums.

“With the collaborative efforts and expertise of our agencies, and support from EDB, we look forward to driving real change for businesses and further establishing Singapore as an innovation hub through creative problem-solving and talent development,” comments Lou Dela Pena, CEO of Publicis Communications Singapore.

Adds Clarence Chua, director of professional services at the EDB: “We are heartened by Publicis’ commitment to develop local talent in these new areas, and look forward to seeing innovative products and services being developed out of Singapore.”