(Oct 2): As far as business strategies go, Robert Yap has an unusual mantra: Keep it sexy.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $11.48/month

The latest reporting and analysis from business and investments to news and views on social issues.

Bonus:

  • Get our weekly print edition delivered to your mailbox
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia

SUBSCRIBE NOW