IWC Schaffhausen and Bradley Cooper kick off a worldwide omnichannel advertising campaign

SINGAPORE (Mar 26): Hollywood A-lister Bradley Cooper is a heartthrob with a kind soul. He set up the Bradley Charles Cooper Foundation, with a pilot programme, the Charles J Cooper Patient Support Fund, to bring care coordination, financial assistance and support to patients diagnosed with cancer. Recognising Cooper’s admirable qualities, IWC chose him to kick off a worldwide advertising campaign. The campaign visuals feature Cooper on a bike in front of a vintage plane in the Mojave Desert near Los Angeles. The image, shot by Marco Grob, ties in perfectly with IWC’s timepieces, which appeal to those who live without boundaries and limits and will never say “no” to a challenge. On Cooper’s wrist is the IWC Big Pilot’s Watch Edition “Le Petit Prince” (Ref IW501002). The watch has a case diameter of 46mm and features a characteristic blue dial, which has become the trademark of IWC’s special editions in tribute to Antoine de Saint-Exupéry’s most famous literary work. The watch is powered by the IWCmanufactured 52110-calibre movement, fea turing an efficient Pellaton automatic winding system with ceramic parts.

Take a trip

Hugo Urban Journey is a limited-edition fragrance designed to inspire a man to reach for the stars. Through an uplifting mix of ingredients, the scent is meant to ignite the thrill seeker within. Wondering what’s inside? The fragrance begins with top notes of Himalayan whorlflower, orange and cardamom, while black tea and cascalone make up the middle note. The base note contains gaiacwood, sandalwood and oakmoss.

Elegance and precision

Born in one of the most dynamic periods in the history of Girard-Perregaux, the 1966 collection pays tribute to the technical innovations of the manufacture in precision timekeeping. For the first time, the maison has chosen to feature the elegant smoky grey dial in 40mm and 36mm steel models — the former adorned with a sunburst finish and the latter with a “flinqué” pattern. The timepieces are equipped with the selfwinding Manufacture GP03300 calibre, providing a 46-hour power reserve. The mainplate and bridges are meticulously straight-grained, bevelled and adorned with a Côtes de Genève motif. It features an ultra-thin case, domed and polished leaf-type hands and applied baton-type hour markers or Roman numerals.

Step it up

Footwear giants Bata and Aldo have come together to create Bata Red Label. The collection under this new label is described as trendy with affordable pricing. The shoes, designed in North America, are inspired by street trends found in New York and London. The collection will be changed as often as fashion trends come and go.

Two time zones

The appeal of Slim d’Hermès timepieces lies in their aesthetic beauty. Today, the recently launched Slim d’Hermès GMT has its fair share of features that we know will attract new devotees. The first thing that catches the eye is the material used — palladium, a rare and light platinum-group metal. As the word “slim” suggests, the timepiece is only 9.48mm thick and caresses the wrist beautifully. On the slate-grey dial is the guilloché centre, a date counter and a silver-toned GMT counter. Giving life to the Slim d’Hermès GMT is the ultra-thin Manufacture Hermès H1950 movement. The watch has a micro rotor that drives a dual-time reading that comes complete with two day/night indicators — for home and the country you are visiting.

Game boy

Royal Selangor’s classic Chinese chess set adds a touch of decadence to the experience of playing a game of chess. Crafted from sepetir wood and pewter, this set is embellished in gold and based on the game played by the first emperor of the Zhou Dynasty in China.