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TAG Heuer’s friend of the brand Joseph Schooling still has more to give in the sports as he plans his future

Audrey Simon
Audrey Simon1/26/2022 9:19 PM GMT+08  • 11 min read
TAG Heuer’s friend of the brand Joseph Schooling still has more to give in the sports as he plans his future
TAG Heuer’s friend of the brand Joseph Schooling still has more to give in the sports as he plans his future
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In 2016, Joseph Schooling bagged Singapore’s first-ever Olympic gold medal for swimming at the Games in Rio de Janeiro. And with
that win, he put the little red dot on the world stage. Why are we repeating this? That is because his performance at the Tokyo 2020 Games — while lacklustre — drew the ire of many critics. However, we all need to be reminded and be taken back to that glorious day in 2016, and not let Tokyo 2020 overshadow that memory.

In an interview with a local broadcaster just after the end of his race in Tokyo, Schooling said that this is indeed not the end of his swimming career. In an interview with Options two years ago, the 26-year-old said that his razor-sharp focus is on what he is doing and not what anyone else thinks. He also said that certain people might want to give advice and “you just filter out the things that do not make sense. One person might actually be saying something right but it may not work for you. The way to handle it you got to think more, you got to communicate more.”
At the end of last year, Schooling addresses mental issues in another interview, an issue that is becoming more common among athletes, namely American gymnast Simone Biles and Japanese tennis sensation Naomi Osaka. Biles pulled out of some gymnastics events at the Tokyo 2020 Olympics citing mental health issues while Osaka, in that same year, withdrew from the French Open.

Schooling’s honest reply: “I have perfect hearing. Just because you can listen to one thing, and kind of filter out what’s good from what’s bad. It doesn’t mean that it doesn’t take energy to try to filter out the negative stuff. It still might take your mind away from it. But at the end of the day, we don’t live in a perfect society. These are the obstacles that we have to face. And these are the things that we as athletes have to adapt to.”
His mental and physical strength are reasons enough why Schooling has been TAG Heuer’s friend of the brand since 2018. Options talks to Schooling via video call on a variety of subjects, such as being a friend of TAG Heuer, his state of mind, and dinner conversations with his family [this interview was done before Schooling’s father Colin sadly passed at the end of last year and before his enlistment to National Service].


What are your feelings about athletes like Simone Biles and Naomi Osaka coming out to speak openly about mental health?
To answer that question, you need to go back to what kind of background I was raised in. In Singapore, and all of
us can attest to this, it’s more of ‘Okay, put aside your feelings and let’s get the job done first and then we can re-evaluate on how we feel after’. From a more western point of view, they articulate their feelings a little better. I do believe that we all feel the same way. And now, going back to your question pertaining to Naomi and Simone, during the Olympics it was a huge shock — and not like a negative shock — but you just don’t expect things like that, especially from Simone.
But at the end of the day, I think it’s a good step in the right direction. It’s about time that people see athletes as human beings. Just because we stand on the podium, and there’s all this buzz and lights around us, it doesn’t mean that we don’t go through the same struggles. With that being said, I really commend her [Biles] for being brave.
At the Olympics, she was supposed to win all the events, and for her to pull out in the midst of it and all the scrutiny that she got, it’s not an easy place to be and I certainly wouldn’t want to be in her shoes.

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How do you deal with the pressures of competition?
It all goes back to preparation. I have learned that anxiety can be quelled through good, and substantial preparation. In essence, if internally, you know that you’re prepared, and you’re ready to go, I think that’s 90% of the battle won, the 10% is all about going through repetition, such as meditating all the visualising that you’ve done like preparing your mind for that. At the end of the day, if I am not mentally prepared, or I have not prepared sufficiently, that’s where I start to get a bit anxious, and I start questioning the work.
My way to combat that is day in and day out practice whenever I hit, like a barrier, I think to myself, when I step up on those blocks at the big meets, I want to know that I’ve done everything possible. That in turn, has like a double whammy, in the sense of I get to train harder. And at the end of the day, I know that I’m amply prepared.

Tell us more about your collaboration with TAG Heuer, what is it about the brand that made you say, ‘Okay, I’ll be the friend of the brand’?
I’ve always grown up with TAG Heu- er watches and this was before I even looked at watches. We’ve always been a very TAG Heuer-oriented family. My first TAG Heuer watch was actually the first edition Formula One. And my mom bought that for me when I was a kid. She’s kept it ever since and it still works. It’s still in mint condition.
When we bring watches into the boutique, we see different generations, maybe 10 or 15 years ago you didn’t see that. Growing up, I’ve always been a fan of the brand. I’ve always been a fan of their work. And as far as the company’s value standpoint, they want to be a disruption in the industry. And I think they are, I just saw them sign up with Portuguese professional footballer Cristiano Ronaldo and American football quarterback Tom Brady’s done work with them. Those are some great faces with the brand. So automatically I want to be working with a company that has those values and also attracts those kinds of people.

What are some of the TAG Heuer’s DNA that you share?
Besides disruption, TAG Heuer is a very sporty brand. The Aquaracer fits me. I do love the Carrera series as well. You know, and Formula One, right? We all love watching Formula One. It’s something that I grew up with too. A lot of the brand’s future orientation, and how they think it definitely aligns up with my brand and how I go about my work every single day.

Growing up, what was the Schooling household like?
I grew up in a very strict household, strict but not to the point that my parents told me what to do. They guide me along the way. At the end of the day, I’ve always had the autonomy to make my own decisions.
As a kid, my mom would say, you sleep in the bed you made — that’s the exact mindset I was brought up on. I think my parents have given me a lot of opportunities that I would firmly say 99.9% of parents wouldn’t give up on their kids. What they did was something that to this day, I can’t really comprehend because I don’t have a family yet. And two, I haven’t actually been put in their shoes, but just thinking about the financial sacrifice, the family sacrifice, even with this upbringing right now. I couldn’t say with 100% I would do this for my kids. I’d have to be put in that spot. I’d be lying if I said yes. Because it’s a big decision. With that story being told, I think you can tell that we’re all in whatever that we do. As long as we show that we have the drive to see this thing out, no matter how it turns out.

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Give us a little insight into what dinner conversations are like.
Mom and Dad know I don’t like talking about swimming at the dinner table or just outside the pool in general. My modus operandi is I put 110% in when I’m at the pool, and decompress after I really don’t fancy talking about swimming. Dinner conversations are about random things going on in the world. How was your day? What did you learn? These are the things that I can share. But it goes on to a completely different host of topics as well. Very personal topics. We go through the whole spectrum.

If you could turn back time, what would you do differently?
Can I use this instead, people that I wish I met in certain time frames? I’ve been thinking about this actually. And my latest thought is, I wish I could have met [the late Prime Minister of Singapore] Lee Kuan Yew after 2016. I wish I had the opportunity to sit down with him and talk one-on-one about life, his views, how he’s brought up what he had to go through. I think I certainly really believe that’s one of my biggest regrets. But I also understand that the timeline was not suitable, it’s all about timing.

As an Olympic gold medallist, what kind of mark do you hope to leave behind?
The message is this: There are seven and a half billion people on this planet. I don’t know how many Olympic champions there are, I’m pretty sure that percentage is 1,000th of 1%. Or maybe even much bigger than that, to be an Olympic champ. My message to them is to just enjoy what you do, find something that truly makes you happy. Because in everything that we do in sports, especially, it’s all about the long run, it’s all about the big picture.

You can be gung-ho about it for one to two weeks, maybe a couple of months. But that initial passion is going to run out if you don’t actually enjoy what you’re doing, no matter how good you are. I say find something you’re good at, and pursue it to the best of your ability, you don’t have to be the best in the world. But you surely want to see what your boundaries are. It’s all about pushing boundaries.
It’s the same thing with TAG Heuer, right? We’re going back to what the brand stands for, they want to disrupt they want to be first. That’s everything that I hope future athletes will embody. At least think about it, then after that open the door, and you never know what’s going to happen in the future. Just give yourself a shot.

Has retirement ever crossed your mind?
Yeah, it has. I have to serve two years of NS [National Service] first, and then come out, and get some experience in the working world through the banking industry. That’s one option. The other option is also taking over some of the companies that we’re starting right now, such as a swim school, these are all going to be things that will take up the bulk of my time, so I need to re- ally pick and plan carefully.
I am an Economics major. Numbers and finance have always been my top interest. But at the same time, establishing relationships with people such as conversing, interacting, are things that excite me. And these things go hand in hand with business, it will set me up well, and without swimming, I’ll have the time but most importantly, the energy to see all these things through. I am excited about that aspect. Building something different.

In good time
In Joseph Schooling’s official publicity images for TAG Heuer, the timepiece on his wrist is the Aquaracer Professional 300 Tribute to Ref. 844. This piece is the modern take of the divers’ watch that was first launched in 1978.
The stylish updates include a mix of high-tech Grade 5 titanium case with a number of visual elements from the archive piece. The flat black dial carries the Ref. 844’s red 24-hour scale, which was originally intended as a quick conversion chart for on-the-field professionals reporting the time against the 24-hour clock.
The watch also has a vintage lume and a black perforated rubber strap based on an original design created to allow water to swiftly pass between the watch and the wearer’s wrist. In keeping with the watch’s repeating-facet design code, those perforations are octagonal.

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