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TAG Heuer launches new connected watches, while Tudor sees action on the wrist of a big wave surfer

Audrey Simon
Audrey Simon2/23/2022 06:39 PM GMT+08  • 4 min read
TAG Heuer launches new connected watches, while Tudor sees action on the wrist of a big wave surfer
TAG Heuer launches new connected watches, while Tudor sees action on the wrist of a big wave surfer
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For the TAG Heuer Connected Calibre E4 campaign, TAG Heuer calls on two of its iconic ambassadors: Naomi Osaka (pictured) and Sydney McLaughlin. The two incredible athletes are featured in an advertising campaign on the theme of versatility.

Get Connected
TAG Heuer first launched its Connected Calibre E4 watches back in 2015 and quickly established itself as one of the leaders when it comes to luxury smartwatches. This year TAG Heuer debuts two models, each of which highlights an aspect of TAG Heuer’s Connected identity.
The larger 45mm model offers a sportier design while the 42mm model is built for elegance. Both watches carry the trademark design mastery, technical improvements to ensure the new generation of Connected models remains a world leader.
Other similarities include watch faces which highlight the many aspects of TAG Heuer’s Connected Calibre E4 universe. These are based on TAG Heuer’s rich watchmaking heritage alongside trend-setting models which offer artistic animations and quick access to all the information TAG Heuer Connected users care about.

The new “Riverside” watch face is animated with an immersive futuristic effect of time elapsing and the new “Wellness” watch face offers information on exercise direct from the watch’s home screen, such as live heart rate and the number of steps that were taken that day.
Mechanical watch faces based on classic TAG Heuer timepieces offer wearers the chance to explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces offer a look inspired by TAG Heuer’s long-standing expertise in sports timers.
Other digital features include up-to-the-moment information on weather, wellness and calendar delivered directly to the watch face. These easy-to-read information panels offer information such as a five-hour weather forecast, activity time, and wellness-focused information such as charts of steps taken per day, and are integrated into the screen of TAG Heuer’s watch faces.
The 42mm Model is designed to appeal to those who want a smart and elegant companion for work and play. It has a thinner case, with ergonomic steel pushers, a thin bezel, and a bracelet fully integrated into the design. The 45mm Model combines a sporting design with the feel of a traditional high-end timepiece, with a strong ceramic bezel. The design has significantly changed from previous models, giving the watch an increased sense of flow, and making it easier to use for people on the go. The crown has a large diameter and stands out from the watch, so there’s lots of room for a finger to access the crown, meaning it can be adjusted and used just using a fingertip.
The pushers have a mechanical feel, highlighting TAG Heuer’s 160 years of heritage in making high-end mechanical watches, and the watch slopes inwards, so it feels lighter on the wrist.

Ride the wave
Tudor, once again, lives up to its #BornToDare campaign by celebrating the daring adventures of individuals who have achieved the extraordinary on land, ice, in the air, and underwater, with a Tudor watch on their wrists.
The latest sees Tudor in a tranquil fishing town north of Lisbon, Portugal, once again to join forces with Nic von Rupp, a Portuguese local legend big wave surfer. Today the World Surf League (WSL), with whom Tudor partners on its two epic Big Wave events, has issued a green alert for the second time this season. The Tudor Nazaré Tow Surfing Challenge Presented by Jogos Santa Casa is happening again and this time Tudor will be in the water too, on the wrist of Nic.
The synergy Nic shares with Tudor complements the vision of the founder of Tudor, Hans Wilsdorf, who dared to push boundaries to manufacture affordable watches that can withstand the most extreme conditions. The #BornToDare spirit is supported globally by artists and sportswomen and men alike, whose remarkable achievements are the result of a fearless and visionary approach to life. With Nic joining the ranks of the extraordinary personalities of the Tudor family, the brand further cements its global involvement with surfing and strengthens its daring message.

See also: The business of complications

Here’s a little bit about Nic: He was born in 1990, to a German/American father and Swiss mother, and raised in Sintra, Portugal. Nic’s international background gave him a thirst for travel and adventure and at nine years old, Nic began surfing. When he turned professional, Nic began travelling globally on the World Qualifying Series where he truly excelled, leading him to be named “European Surfer of the Year” in 2013. Since then Nic has been chasing waves around the world.

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