The larger-than-life guru for all things watches is back to offer his expertise to Norqain, a very young team with an average age of 35. Jean-Claude Biver who has brought success to every brand he was involved in will no doubt be with Norqain every step of the way to spread the passion for mechanical watches in the age of digitalization and smartwatches.
Norqain, a new entry into the world of watches is a fully independent, family-owned Swiss watch company located in Nidau (Bienne), will benefit from Biver’s guidance to put the Swiss-made watches on the wrists of the young and the young-at-heart.
Jean-Claude Biver says: “Giving back to the younger generation now at the forefront of the industry is always something I’ve wanted to do. From 20 to 40 I learned, from 40 to 60 I capitalised on my knowledge, and now I want to share my experiences and know-how with the young talents who are shaking up the watch world. I am happy to support Norqain because of its young, dynamic team and I share their passion for the Swiss watch industry.”
Norqain CEO Ben Küffer concurs: “I am extremely excited to work with Jean-Claude and to have him challenge the team to reach the highest summits and further develop the brand through innovation. The fact that Jean-Claude is building up his own family-owned brand at the same time will definitely lead to motivating discussions and a valuable exchange of ideas and experiences.” Biver has announced that he will launch his own exclusive watch brand, JC Biver, together with his son Pierre next year.
In the meantime, Biver has already had several workshops with the team to develop innovative marketing and distribution concepts. Looking ahead, the watch industry icon will support the brand through the process of receiving CO2-neutral certification and creating a revolutionary, eco-friendly, robust and ultra-light product line that will be introduced in autumn this year. This new collaboration strongly underlines the long-term vision of the independent brand.