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Zenith reminds us of the exuberance of adrenaline-filled activities with the Chronomaster Sport, fitted with the updated El Primero 3600 calibre to measure time down to 1/10th of a second. The model was revealed in tandem with the announcement of a fitting brand ambassador, NFL quarterback Aaron Rodgers. At any other time, such launches may be par for the course, yet another series of events to schedule into overbooked calendars. But they seem to hold particular appeal this year. Maybe it is the renewed appreciation for the centuries-old watchmaking industry that continues to find relevance in changing times, with the pandemic accelerating digitalisation and high horology embracing e-commerce. Maybe it is something as simple as savouring creations so alive and emotive in a time of much upheaval and uncertainty. Whatever their allure, we are happy to share in the wonder that is the micromechanical universe of watchmaking. Bvlgari








