This Yuletide season, Lazada, the leading e-commerce platform in Southeast Asia, is adding to the year-end festivities in the heart of Orchard Road for the first time ever. From now till Jan 2, 2022, Lazada will bring an online-to-offline (O2O) experience to the masses with a pop-up showcase featuring Lazada dedicated channels LazMall and LazMall Prestige, which brings 100% authentic brands to consumers. On display at the pop-up will be a selection of Lazada-exclusive items for year-end festive shoppers.
As the official e-commerce partner of Orchard Road Business Association (ORBA) for this year’s Christmas on A Great Street, Lazada joins in the festivities of lighting up the shopping street with its dazzling pop-up that features the iconic heart-gram, to get shoppers into the festive mood. The pop-up provides shoppers a unique 'best of both worlds' shopping experience by integrating the advantages of physical retail with the conveniences offered by the Lazada ecosystem in-app.
Shoppers can simply scan the QR code beside their desired product to purchase any item they see in the stores. Doing so provides shoppers the flexibility to browse freely while enjoying doorstep delivery on their purchases.
“After the amazing success of last year’s pop-up event, we wanted to celebrate the expansion of LazMall Prestige, our premium product channel, on LazMall, and as the official e-commerce partner of ORBA, there is no better way to connect with shoppers than in the heart of Orchard Road with an Online-to-Offline engagement. We will be showcasing some of our latest brands, including Moët Hennessy, Vertu, Estée Lauder and Lancôme, as well as new launches by LeSportsac, and bringing everyone together under the amazing Orchard Road lights,” said Carey Chong, Chief Operating Officer of Lazada Singapore.