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Lee Hwa breaks boundaries with appointment of a male brand ambassador

Audrey Simon
Audrey Simon • 2 min read
Lee Hwa breaks boundaries with appointment of a male brand ambassador
Desmond Tan's appointment as Lee Hwa's brand ambassador aligns with the brand's growing success with ITALGOLD
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Local jeweller Lee Hwa caused quite a stir by appointing Mediacorp artiste Desmond Tan as its inaugural male brand ambassador, alongside the launch of a new collection. This strategic decision marks a new chapter for the brand.

The selection of Tan as Lee Hwa's first-ever brand ambassador signifies a turning point in the brand's development. This key announcement aligns with the brand's increasing momentum with ITALGOLD, a line of premium 916 Gold jewellery embodying the finest Italian craftsmanship.

Introduced in 2023 to meet the growing demand for gold, ITALGOLD epitomizes Lee Hwa's unwavering commitment to excellence and innovation. This product line continues the brand's tradition of groundbreaking innovations, from the creation of Destinée – the Perfect Diamond, renowned for its impeccable symmetry and proportions, to the launch of the world's first 19K solid Purple Gold in 2000, and the popularization of white gold as a staple among jewellery connoisseurs.

Since delving into gold, Lee Hwa has excelled in offering distinctive, in-house designed pieces, emphasizing the brand's mission of delivering value from concept to completion. Tan, known for his trendsetting style and charisma, is poised to offer a stylish interpretation of each collection for both male and female customers.

See also: High jewellery takes inspiration from nature, architecture and art

Teaming up with Lee Hwa, Tan embarks on a transformation from an idol to a family man. Welcoming a new addition to his household, Tan's personal journey adds depth to his already multifaceted persona, reflecting the brand's commitment to cherishing life's milestones.

An acclaimed actor with a broad fan base across Asia, Tan is known for his versatility and finesse. Gracing the covers of numerous fashion magazines, he sets a benchmark for charisma and refined taste.

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