
According to a recent study, an individual’s competence and trustworthiness is assessed and determined within a quarter of a second of the first meeting, To meet the growing demand for male grooming needs in Singapore, SW1 Clinic has introduced an array of grooming procedures in a package known as The Boardroom Program. “The Boardroom Program addresses the daily exertions of the working professional and understands his need to look good in the shortest time possible,” says Dr Kenneth Lee, founder and medical director of SW1 Clinic. Besides the aesthetic clinic’s flagship outlet at Orchard Paragon, a second branch in OUE Downtown Gallery (6A Shenton Way #02-19/20, OUE Downtown Gallery Tower 2) will be added in January. The Boardroom Program consists of three procedures that take 50 minutes and is perfect for the man who needs to impress during a client meeting or important prospect pitch. “It was designed to address a variety of beauty needs, including skin enhancement and hair rejuvenation, in a single seating,” says Dr Lee. The Revage 670 laser treatment is an FDA-approved, low-laser therapy for ailing scalps. This non-surgical procedure uses laser diodes to stimulate blood flow to the hair follicles beneath the specific areas of thinning and balding scalps to encourage hair growth. The Fraxel Light treatment is a micro-laser peel that deals with stubborn pigmentation and imperfections such as enlarged pores, fine lines and dull skin. The laser energy supercharges cellular renewal and collagen replenishment, giving radiance to your skin — and a spring to your step. Finally, while you savour a cup of the clinic’s in-house espresso, the refreshing water-infusion mask elevates the hydration level of your skin. With SW1 Clinic’s specially designed program, the time-starved man no longer has to fulfil his grooming needs at multiple venues. All he needs is 50 minutes of his lunchtime to have all the right boxes checked.