SINGAPORE (Dec 3): There is a subtle but pervasive trend you might not have noticed: The majority of power players, visionaries and CEOs featured in the media tend to be immaculately groomed. From their full head of hair and glowing skin to their well-pressed suits and leather shoes, these people have mastered the art of making a great first impression.

According to a recent study by the Harvard Medical School and Massachusetts General Hospital, an individual’s competence and trustworthiness is assessed and determined within a quarter of a second (250 milliseconds) of the first meeting.

This just goes to show that the template for the successful man has evolved immensely since the dawn of civilisation. It now appears that the better he packages himself, the more acquainted with success he is in his endeavours.

It is no longer unusual for men to pamper and preen themselves, just like women do. The modern man grooms his eyebrows, applies sunscreen before he heads out and starts and ends his day with a day and night cream.

He also has no qualms about going for weekly facials and hair therapies, as they are seen as part of the ritual to attaining his dominant status in society.

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According to a recent study, an individual’s competence and trustworthiness is assessed and determined within a quarter of a second of the first meeting,

To meet the growing demand for male grooming needs in Singapore, SW1 Clinic has introduced an array of grooming procedures in a package known as The Boardroom Program.

“The Boardroom Program addresses the daily exertions of the working professional and understands his need to look good in the shortest time possible,” says Dr Kenneth Lee, founder and medical director of SW1 Clinic. Besides the aesthetic clinic’s flagship outlet at Orchard Paragon, a second branch in OUE Downtown Gallery (6A Shenton Way #02-19/20, OUE Downtown Gallery Tower 2) will be added in January.

The Boardroom Program consists of three procedures that take 50 minutes and is perfect for the man who needs to impress during a client meeting or important prospect pitch. “It was designed to address a variety of beauty needs, including skin enhancement and hair rejuvenation, in a single seating,” says Dr Lee.

The Revage 670 laser treatment is an FDA-approved, low-laser therapy for ailing scalps. This non-surgical procedure uses laser diodes to stimulate blood flow to the hair follicles beneath the specific areas of thinning and balding scalps to encourage hair growth.

The Fraxel Light treatment is a micro-laser peel that deals with stubborn pigmentation and imperfections such as enlarged pores, fine lines and dull skin. The laser energy supercharges cellular renewal and collagen replenishment, giving radiance to your skin — and a spring to your step.

Finally, while you savour a cup of the clinic’s in-house espresso, the refreshing water-infusion mask elevates the hydration level of your skin.

With SW1 Clinic’s specially designed program, the time-starved man no longer has to fulfil his grooming needs at multiple venues. All he needs is 50 minutes of his lunchtime to have all the right boxes checked.

SW1 Clinic is located at 290 Orchard Road, #13-01-#13-06, Paragon Singapore.

For enquiries, call 6817 8888 or visit www.sw1clinic.com/skin-saver-programs/skincomplexion-enhancement/boardroom-program

This article appeared in Issue 859 (Dec 3) of The Edge Singapore.

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