Felicia Soh has given 158-year-old Crème Simon a new lease of life. In addition to its famous beauty creams, the natural brand now offers teas and supplements for a holistic lifestyle
SINGAPORE (Apr 9): Felicia Soh was a high-flying executive with a property development company when she made a life-changing decision. She had to travel extensively for work and was based in China at one point. Weary of the stresses and strains of her job, Soh wanted to strike out on her own.Crème Universelle is great to soothe sunburn, itch, dry skin, and chapped lips “We all want to find a part of ourselves in what we do. I truly enjoyed what I did working in China, helping to launch and run projects under Ascott serviced residences, but when the opportunity to own and relaunch an iconic heritage French brand came about, it was very hard not to say yes and give it my best shot,” she says.
Soh: When the opportunity to own and relaunch an iconic heritage French brand came about, it was very hard not to say yes Soh was introduced to Crème Simon by her French husband, Sebastien Guillaud. The founder of Singapore-based private equity firm Hera Capital, Guillaud recognised the potential of relaunching Crème Simon internationally from Singapore.
The Crème Simon experience Entering Crème Simon’s boutique at OUE Downtown feels like you are stepping into an apothecary store of old, the kind seen in the movies. It is divided into sections: the Library, Workshop and Bathroom. The Library is where history buffs can admire memorabilia such as vintage Crème Simon packaging, original posters and handwritten postcards from the past. The Workshop features a selection of wellness teas. We tried four flavours — Purify, Beauty, Skin and Relax, which promote a variety of health benefits such as beauty and digestive health. We had the most fun in the Bathroom as we tried as many products in the skincare range as possible. All are free of parabens, silicone, alcohol, oil, colouring and phenoxyethanol. There is a wide range to suit all needs, be it hydrating, brightening, detoxifying or regenerative. The Crème Simon Flagship Boutique is at OUE Downtown Gallery 1, #01- 05, 6A Shenton Way The brand is also available at Robinsons Departmental Store, L1 Raffles City Shopping Centre and
www.creme-simon.com