Get a free Gift Box worth $50 delivered to your doorstep when you subscribe*
Weekly print edition delivered to your mailbox
Gift Box includes the following: Masks by SG Enable Silicone Straw by Lexngo Homemade Ginger Bread by The Cicheti Group Premium Hand Sanitiser Mask Neck holder
*Gift Box promotion only valid for new subscribers and renewals less than 90 days to expiry, for Singapore addresses only
The Edge Digital 1 Year
S$ 0.00/Year
S$ 99.90/Year
Digital
Get a free Gift Box worth $50 delivered to your doorstep when you subscribe*
Unlimited access to online articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
Gift Box includes the following: Masks by SG Enable Silicone Straw by Lexngo Homemade Ginger Bread by The Cicheti Group Premium Hand Sanitiser Mask Neck holder
*Gift Box promotion only valid for new subscribers and renewals less than 90 days to expiry, for Singapore addresses only.
The Edge Print and Digital 1 Year
S$ 0.00/Year
S$ 169.00/Year
Digital And Print
Get a free Gift Box worth $50 delivered to your doorstep when you subscribe*
Weekly print edition delivered to your mailbox
Unlimited access to online articles
Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
Gift Box includes the following: Masks by SG Enable Silicone Straw by Lexngo Homemade Ginger Bread by The Cicheti Group Premium Hand Sanitiser Mask Neck holder
*Gift Box promotion only valid for new subscribers and renewals less than 90 days to expiry, for Singapore addresses only.
Step 1 of 4: Enter Personal Info
Personal Details
Error:
Enter a valid email address
Error:
Password doesn't match
You have an existing account, please log in instead
Singapore's first protein ice cream WOAH! is chock full of goodness
Audrey SimonPublished on Wed, Aug 21, 2019 / 10:58 AM GMT+8
A-
A
A+
SINGAPORE (Aug 21): When founder Edward Foo’s mother was diagnosed with Acute Myeloid Leukemia in 2017, he wanted to give her a healthy and tasty options as the chemotherapy left her with a loss of appetite. Foo who is in the sports nutrition and health supplements industry put his skills to use and experimented with ice cream.
He wanted something that was a treat, delicious and most of all nutritious. He created WOAH! that is low fat, low carb, low calorie and low sugar ice cream. He even gave it to other cancer patients to try and they all gave him a positive feedback.
How did he turn something that ordinarily has so much sugar to something so healthy? It is the ingredients Foo used that are high in proteins – an important ingredient that helps cell development. Here’s the scientific bit: WOAH! protein ice cream contains a powerful branched-chain amino acid (BCAA), L-Leucine. It is an essential amino acid which stimulates protein synthesis and assists with building muscle mass. It may help with weight and fat loss and works best under metabolic stress. It is burned by the muscles as fuel and is especially beneficial to older people. WOAH! is high in minerals like calcium and iron, and has low sugar and calorie content. It is vegetarian and gluten-free.
Flavours available include Chocolate; Salted Caramel; Strawberry; Vanilla; Peanut Butter; Cookies & Cream. Matcha; Red Bean; Latte and Milk Tea will soon be added.
WOAH! is available at both Nutrition Depot locations at Raffles Place and Marina One and online at www.woahprotein.com. It can also be purchased at selected NTUC FairPrice outlets at Orchard Grand Court, Rivervale Mall, Singapore Sports Hub, SingPost, Sun Plaza, Tampines Mall and FairPrice Online until 30th September 2019. Each pint (473g) retails at $24 but senior citizens enjoy 30% off at both Nutrition Depot outlets and online.
Unlimited access to all stories from $99.9/year*
The latest reporting and analysis from business and investments to news and views on social issues.