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Into the fire Aside from cooking, Lee also has a keen interest in photography. In May 2019, she reached out through social media to her now co-founder, freelance photographer and food stylist CR Tan. “Food photography was something I was pursuing and I wanted a mentor,” says Lee. Tan recognised her from the TV show and the two became friends right away. “We wanted to work together and we were trying things out with small projects and events, like selling cookies, opening his studio and cooking for people,” she says. “I find that he’s very efficient; he has a lot of knowledge and experience in marketing. His pictures are amazing, which I love. Through these, I saw something that I was lacking: I needed someone to help push my products.”
When Singapore hunkered down for the circuit breaker in early 2020, Lee sent homemade bombolonis to her friends, including Tan. “I sent some to him and he was like, ‘Oh my god, this is so good. Do you want to go into business together?’ I said sure, because during circuit breaker we had so much time,” says Lee.
What was it about the lockdown that made so many turn to baked goods? According to Lee, having treats delivered gave people a sense of freedom while evoking the cafes missed by many. “When you’re trapped in your house, you want some sugary goodness to make yourself happier,” she adds.
The “R&D phase” of Sourbombe’s bombolonis took three months, says Lee. During that time, Tan worked on the brand’s collaterals — posters drenched in eye-catching colours — putting the sugar-coated doughnuts at the forefront of every image.
After weeks of anticipation during Phase Two of Singapore’s reopening, the duo launched the Sourbombe brand with a variety of flavoured custards, including lavender-lime mascarpone, mango Thai tea and basque burnt cheesecake.
When the duo saw their stock clear out in less than a minute, Lee began feeling concerned. “I was like ‘Oh shoot’. I was juggling my internship with Sourbombe and I had to rely on my boyfriend and family to churn out orders,” she recalls. “Once I got home from work, I was preparing the orders, then I was off to bed, then back at work. I was working seven days a week.”
But no amount of work could prepare them for their first delivery, says Lee. Without any prior experience running an onlinebusiness, she was blindsided by logistical troubles.
“I never had to deal with delivery before. The most frustrating thing was getting all the orders out,” says Lee. “We sent the goods out at 1pm and expected the last delivery stop to be completed by 5pm. In the end, our last customer received their bombolonis at 11.30pm… Some people were angry and I had to do some recovery, but I was happy to do that. I got to speak to them; I got to apologise, and I got to learn from all those mistakes,” she adds.
Family affair
Since that fateful week in August, Lee has commandeered her home kitchen and transformed operations. Her family have rallied behind the brand, forming an efficient brigade of chefs capable of knocking out a whopping 1,500 bombolonis a week.
“The more we work, the neater and the more streamlined it gets. Everyone knows their roles and we’re functioning as a good kitchen,” she says with pride.
While Lee and her boyfriend Thomas work on the flavoured custards, her mother oversees the sourdough fermentation, a finicky process with success hinging on variables like the amount of humidity in the air.
“A lot of people say I’m crazy for working with sourdough,” says Lee. “It’s so difficult and there are so many factors at play.” That said, Lee thinks her mum is a “fantastic” baker who can handle the tricky pastry. “She has been helping me for my whole life. I was the kid who would always try crazy things and my mum had to just follow through and help out.”
The family’s proficiency in the kitchen comes as no surprise. After all, Lee’s grandfather is the founder of Lee Fun Nam Kee, a Hainanese chicken rice stall-turned-restaurant in Toa Payoh. Since its beginnings as a hawker stall in 1968, three generations of Lee’s family have helped out in the business. Her father, David Lee, is the current owner of the restaurant.
“I’m super proud of my dad,” says Lee. “He took over when he was just 14 years old, dropping out of school and working in the kitchen. “Because he started at a very young age, it helped him become who he is today. He has put a lot of heart into this business and it’s so rare to see restaurants with such a long history.“
Lee herself began helping out on weekends after turning 18, chatting with customers as a member of the waitstaff. “That’s what I’m good at: talking to people.”
After her stint on MasterChef Singapore, diners thronged the restaurant, eager to sample her family’s menu. “There were long queues every day. My dad would call me and say, ‘Can you come down? There are so many people looking for you.’ “I really appreciate all of them supporting my dad because of the show. I think it was a nice way for me to help my family,” she says.
For Lee, her family’s restaurant will always have the best chicken rice in all the land. “Food is emotional. It’s memories of my childhood and it will always be the best.”
Season two
With production wrapped on the sophomore season of MasterChef Singapore, the series is expected to return in February. “I am so excited to see the new faces of MasterChef [Singapore],” says Lee. “Maybe someone younger than me will win the title; I will be very impressed.”
Lee is also looking to ramp up production of her own, and is already on the lookout for a central kitchen for Sourbombe. She hopes to open a retail front in town before expanding her business globally. “We’re aiming for a chain of small stores. From there, we go overseas. I’m looking at China, Taiwan, Australia and Los Angeles, California.
“We are so excited to expand because we feel like our brand is something that people overseas would love as well. So, we’ll see. We’ll take it one step at a time,” she says.
