SINGAPORE (June 17): Luxury fashion brand HUGO BOSS is kickstarting the #BOSSTOGETHERSG campaign in support of Singapore’s local businesses and the community during this challenging period.

#BOSSTOGETHERSG is a series of gastronomical collaborations with different local food and beverage (F&B) partners, where each partnership will feature a BOSS Exclusive menu. This menu will be available for order via the F&B partner’s online platform for a limited period of time.

In the spirit of giving, 10% of proceeds from orders of this special menu will be donated to charitable organisation The Food Bank Singapore, co-funded between BOSS and the F&B partner.

The first collaboration will be between BOSS and Michelin-starred Italian restaurant, Braci. The BOSS x Braci menu for two persons includes a four-course meal of Grilled Hokkaido Scallop, Duck Ravioli, a choice of Wagyu Short Ribs or Cioppino and for dessert, a Capri Tiramisu. This menu also comes with Braci’s Extra Virgin Olive Oil and Altamura Bread Kit, and is priced at $258++, limited to 20 orders a day.

In conjunction with Father’s Day on June 21, and as a celebration of the launch of this initiative, customers will receive a BOSS Polo (worth $269) as a gift with every order of this menu from 16 to 21 June.

“We know that this period is extremely challenging for everyone and we would like to do our part to support local businesses as much as we can also the community through The Food Bank Singapore,” says Steven Lam, Managing Director of HUGO BOSS South East Asia Pte Ltd. “With this initiative, we hope that we can encourage people to pay it forward as we all continue to do our little part to support #savefnbsg and the economy.”