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BOSS x Wild Rocket gives back

Pauline Wong
Pauline Wong8/4/2020 12:39 PM GMT+08  • 2 min read
BOSS x Wild Rocket gives back
Luxury brand HUGO BOSS continues their ongoing #BOSSTOGETHERSG Campaign, in support of the F&B industry during these hard times.
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Luxury brand HUGO BOSS continues their ongoing #BOSSTOGETHERSG Campaign, in support of the F&B industry during these hard times.

In support of #savefnbsg, luxury brand HUGO BOSS is continuing its ongoing #BOSSTOGETHERSG campaign, which is a series of gastronomical collaborations with different local Food & Beverage (F&B) partners in support of the local businesses and the community during this period.

Each partnership will feature a BOSS Exclusive menu that will be available for order through the F&B partner’s platform for a limited period of time, and through the month of August, BOSS will be joining hands with Wild Rocket for an exclusive menu. All orders of this menu will see 10% of the proceeds donated to The Food Bank Singapore, co-funded between BOSS and the F&B partner. This partnership will see an exclusive popup of Wild Rocket at Roketto Izakaya from now until August 31, in conjunction with Singapore´s National Day.

This third collaboration sees a partnership between BOSS with Chef Willin Low, who has been named by the New York Times as one of three chefs in Singapore who were “reinventing the city’s traditional food culture” and also chosen by the Financial Times as one of Singapore’s best chefs.

The eight-course menu consists of familiar traditional favorites like laksa, satay and soon kueh with a modern twist, priced at $150++ per person. As a celebration of the initiative, customers will also receive a $50 BOSS Voucher with every order of this menu.

“We know that this period is extremely challenging for everyone and we would like to do our part to support local businesses as much as we can also the community through The Food Bank Singapore. With this initiative, we hope that we can encourage people to pay it forward as we all continue to do our little part to support #savefnbsg and the economy.” says Steven Lam, Managing Director of HUGO BOSS South East Asia Pte Ltd. “I have recently been very encouraged by all the different collaborations. Collaborations between businesses and even industries (like HUGO BOSS and us) coming together to support each other in new creative ways and to celebrate the human spirit."

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